Customer Information Management White Papers

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WebSmart Services
sponsored by Melissa
WHITE PAPER: Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.
Posted: 20 Apr 2010 | Published: 20 Apr 2010

Melissa

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Why Master Data Management is Critical to the Modern Customer Data Platform
sponsored by Deloitte Consulting LLP
WHITE PAPER: Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
Posted: 21 Apr 2021 | Published: 16 Apr 2021

Deloitte Consulting LLP

7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition
sponsored by Limelight Networks, Inc.
WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

Limelight Networks, Inc.

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention
sponsored by IBM
WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
Posted: 11 Apr 2013 | Published: 31 Dec 2012

IBM

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

How to Choose the Best CMS for Customer Experience Management
sponsored by Sitecore
WHITE PAPER: The following white paper provides readers with practical advice on how to choose the best CMS for customer experience management. Learn about the 6 roadmap checkpoints for choosing the right CMS, 20 important features to consider, and more.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

Sitecore

Data-Driven Sales: An Economist Intelligence Unit Report
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: View this comprehensive survey from the Economist Intelligence unit to learn how sales executives optimize their sales structures, territories and incentive plans. Hear from 229 executives from around the globe and learn how successful teams leverage data to coordinate sales territories and incentives to get the right people in the right places.
Posted: 14 Nov 2013 | Published: 31 Dec 2012

Oracle Corporation UK Ltd