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Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
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Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
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In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
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Read this expert guide to ensure your virtual environment is in compliance with PCI DSS 2.0 and avoid common errors made in the auditing process.
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This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
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This featured white paper sponsored by inContact looks at new innovative ways to improve the customer experience through CRM software and best practices.
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This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
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Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
WHITE PAPER:
View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
