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Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
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In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
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This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
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This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
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While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
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This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
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Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
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The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
