EBOOK:
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
EGUIDE:
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
EZINE:
In this week's Computer Weekly, we visit the first hackathon at Abbey Road Studios, once home to The Beatles, to find out how tech startups hope to revolutionise music creation. Our latest buyer's guide looks at perimeterless network security. And we look ahead to the key CIO skills and jobs trends for 2019. Read the issue now.
EZINE:
In this week's Computer Weekly, we examine the mingling of virtual and physical worlds and find positive applications and worrisome implications from augmented reality. We find out how to run a virtual hackathon during the pandemic – pizza still included. And we look at how to improve performance of your private cloud. Read the issue now.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EZINE:
In this week's Computer Weekly, after the storms that swept across the UK, we look at the technology behind Weather Source's meteorological data service. Oracle and SAP are battling over customers to upgrade their ERP systems to the cloud. And we report from the world's biggest retail tech show.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
